DAVID MARIO SMITH, FOUNDER AND PRINCIPAL ANALYST

The digital workplace is being rebuilt around AI agents.

I have covered collaboration and the workplace for over two decades, sixteen of them as a Gartner analyst and then as Research Director at Aragon Research. InFlow Analysis is where I do that work independently, with no vendor scorecards to defend and no seat licenses to sell.
16 years
Gartner
Research Director
Aragon Research
Coverage
Collaboration & Digital Workplace
Focus
Agentic AI in knowledge work
HOW I WORK

Two kinds of people call me.

The questions run in opposite directions. One side is trying to be understood, the other is trying to see clearly. Both need someone with no product to sell.
FOR TECHNOLOGY VENDORS

You need someone who knows your category well enough to tell you where you're wrong.

  • Analyst briefings and ongoing advisory retainers
  • Positioning and messaging pressure-tested before launch
  • Commissioned research and third-party perspective
  • Webinars, panels, and launch commentary
FOR ENTERPRISE TEAMS

You're being sold agentic AI. Someone should tell you which parts are real.

  • Vendor landscape reviews and shortlist validation
  • Collaboration and digital workplace strategy
  • Adoption planning, the part most programs get wrong
  • Workshops and executive briefings
COVERAGE

Where I spend my attention.

01

Digital workplace

Employee experience, the tooling stack, and what actually changes how people work.
02

Collaboration platforms

The Zoom, Teams and Slack ecosystems, and the consolidation pressure reshaping them.
03

Agentic AI

Where autonomous agents genuinely change knowledge work, and where the claims outrun the product.
04

Adoption & change

Technology enabling business process, the strategy layer that decides whether any of it lands.
WHY INDEPENDENT

Wide enough to see the pattern, deep enough to be useful.

Large firm research is built to be sold at scale, and it is very good at that. What it is not built for is speed or flexibility.
Sixteen years at Gartner taught me what that model does well. Rigor, breadth, a position you can defend in a board pack. Those are real strengths and I still point people to them. What I add alongside them is speed and flexibility.
I am a T-shaped analyst. I cover the digital workplace as a whole discipline, spanning employee experience, customer experience, business operations, data and AI, and I go deep wherever your question actually sits. That range is what lets me spot a pattern forming in one market before it reaches yours, and it is why I can move with your category in days rather than quarters. You are buying judgment and a working relationship, not a subscription tier.
INSIGHTS

Recent analysis.

JULY 2026

Config 2026: Figma Bets on the Human Staying at the Center

JUNE 2026

Glass-Box Governance: Why Databricks Bet on Knowledge and Control Shipping Together

JULY 2025

Zoho’s AI Gambit Isn’t Just an LLM, It’s a Full-Stack Power Play

Start with a conversation, not a contract.

Tell me what you’re trying to decide. If I’m the right person for it, we’ll talk about how to work together. If I’m not, I’ll say so.